A twist in the tea: Yili seeks to capture new consumer base with twist-top RTD range

By Pearly Neo

03-Sep-2024 - Last updated on 03-Sep-2024 at 01:31 GMT

China dairy giant Yili has ventured into the ready-to-drink (RTD) tea segment with an entirely new product concept dubbed the ‘instant brewed tea’ under its INIKIN brand as it looks to capture a new base of local consumers.

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