Sweet significance: Sugar reduction not major priority for energy drink consumers in ASEAN CLMV markets – Growth Asia Summit 2024

By Pearly Neo

03-Sep-2024 - Last updated on 03-Sep-2024 at 01:31 GMT

Thai natural energy drink brand Hippo Energy Drink has revealed that sugar reduction in beverages is not a major priority for most consumers in the Cambodia, Laos, Myanmar and Vietnam (CLMV) markets despite an ongoing trend for this in the rest of the region.

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Sweet significance: Sugar reduction not major priority for energy drink consumers in ASEAN CLMV markets – Growth Asia Summit 2024

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