Affordable - but not ‘cheap’: Thai consumers’ demand for value spells big opportunities for private label products

By Pearly Neo

06-Aug-2024 - Last updated on 06-Aug-2024 at 05:55 GMT

Consumers in Thailand have been found to be among the most inclined in the ASEAN region to seek out affordable products but still focus on value, driving a strong demand for ‘stacked benefits’ innovation and spelling major opportunities for local private label products.

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