Salt-free strategy: Heartful Flavours on a mission to reduce sodium levels with innovative Asian staples range

By Pearly Neo

06-Aug-2024 - Last updated on 06-Aug-2024 at 05:55 GMT

Australian-based start-up Heartful Flavours is on a mission to educate consumers that their taste buds can get used to less salt, as it ramps up promotion of its salt-free Asian staples.

Read the full story here.

FNA Top 10 July 2024

Bureaucratic bungle: EU deforestation regs face postponement pressures amid ‘urgent’ commodity trade concerns

Huge tax hikes: Vietnam proposes phased 100% alcohol tax rise, 10% for sugar-sweetened drinks

Chasing China: Ferrero says freshness and flavours key to ensure lasting power for chocolate brands

Forever young? PepsiCo China on how localisation and indulgence appeals to younger snack consumers

Affordable - but not ‘cheap’: Thai consumers’ demand for value spells big opportunities for private label products

Salt-free strategy: Heartful Flavours on a mission to reduce sodium levels with innovative Asian staples range

Beyond sports: PepsiCo highlights new opportunities for active hydration beverages in APAC – Growth Asia Summit 2024

Egg advances: Mondelez on why Vietnam provided great opportunity for cage-free egg adoption

Japan GM foods: New government data highlights genetically modified crop safety to assuage ‘accidental spillage’ concerns

Blue economy hurdles: Automation and perception shift crucial to help Asia’s seafood sector move forward

Related news

Show more

Follow us

Products

View more

Webinars

Upcoming editorial webinars

On-demand webinars

Healthy Beverages APAC Webinar

Headlines

Food & Beverage Trailblazers