Chasing China: Ferrero says freshness and flavours key to ensure lasting power for chocolate brands

By Pearly Neo

06-Aug-2024 - Last updated on 06-Aug-2024 at 05:55 GMT

Chocolate giant Ferrero believes that freshness and flavour variety are key factors for chocolate brands to ensure lasting power in the China market, with product innovations needing to be both diverse and unique.

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