China Focus: Avocado oil, Shiny Meadow, Three Squirrels, and more
Avo smash and grab: Spanish firm aims to seize gap in avocado oil category in China
Spain-headquartered edible oils firm Aceites Naturales Del Sur (ANDS) is looking to set foot into China, where avocado oil is gaining interest from the younger population despite a lack of product awareness and availability in the market.
According to Antonio Cano, co-founder and CEO, the application of these oils in China is mostly in skin care and cosmetics, and the company is looking to introduce them to the local food industry.
Shiny Meadow launches fresh milk with higher protein and calcium content to fulfil consumer demand in Hong Kong
Chinese dairy brand Shiny Meadow has launched an upgraded version of its fresh milk product, which contains higher protein and calcium content, to meet evolving consumer needs.
In a survey conducted by Shiny Meadow, owned by Inner Mongolia Mengniu Dairy (Group) Company Limited, it was found that the main concerns for Hong Kong consumers when purchasing fresh milk products are namely calcium and protein content, nutritional balance, and easy absorption of nutrients.
Flexibility and focus: China’s Three Squirrels opts to concentrate efforts on domestic expansion amid snacking boom
Chinese snacking heavyweight Three Squirrels says constant innovation is required to retain consumer interest, with the firm doubling-down on domestic growth ambitions in the country's buoyant sector.
“The snacking market in China is very mature now, and snacks are pretty much integrated into consumers’ daily lives – which pretty much means that a great deal more effort needs to be put into continuous innovation to meet consumer needs,” said Director and General Manager of Short Video E-Commerce Guangyu Guo.
“This is the year of innovation for China”: Danone to beef up infant formula, FSMP range
Danone is doubling down on its specialised nutrition offerings, including infant formula and Foods for Special Medical Purposes (FSMP) for China, a market which it said has delivered “stellar performance” for the first half of 2024.
Despite China’s declining birth rates and market competition, Danone said it had maintained “competitive momentum” in the market.
CEO Antoine de Saint-Affrique said that performance in China was driven by both sales volume and new innovations.
Redefining instant coffee: Saturnbird aims to pull young consumers with convenient, price-friendly coffee
Chinese coffee company Saturnbird, which entered Singapore and Malaysia earlier this year, is looking to attract young consumers with cafe-quality instant coffee that is convenient and wallet-friendly.
Founded in 2015, Saturnbird started off as a small coffee shop and grew to become a roastery. As the coffee-drinking culture in China was still lacking traction, the firm decided to create “something different” to raise its appeal.
