Bruker opens demo facility in China
The Beijing Center of Excellence will serve as headquarters and bring customers closer to the firm’s scientific instruments such as mass spectrometry, infra-red technology, X-ray Fluorescence (XRF) and Nuclear Magnetic Resonance (NMR) capability.
The center will feature Bruker technologies and allow customers to access instruments for collaboration, training and demonstrations.
Applications scientists and service professionals will be available to support local customers and address their needs.
Bruker opens demo facility
Zhang Yukui, head of Dalian Institute of Chemical Physics, Chinese Academy of Sciences, said: “In the past two decades, especially recent years, Bruker has been growing particularly rapidly, from a supplier that offered only several high-end equipment in China into an influential company that cooperates with a number of academic research institutes and promotes the development of the field of analytical chemistry.”
Boost market presence
Bruker did not disclose the scale of investment but said it strengthens its local network in the Chinese market.
The firm told us the old Beijing headquarters has moved to the modern building which employs 200 people so it still has three sites in the country.
“It will be used to organise customer visits to demo Bruker instruments, as a center for training customers on recent technology as well as a hub to improve service and after sales support,” it said.
“China is a main production site for food and there is increased interest as they need to implement quality control checks to do international business and meet food quality standards before product is shipped to Western Europe and the US.
“It is definitely among our most important markets for analytical instruments as the market shows strong growth. For example, pharmaceutical companies are building R+D labs in China to build up customer relations and there is a growing group of academics that require high-end research tools.”
Presence in China
Bruker’s history in China began in 1975 with the sale of two FT-only NMR systems and now includes offices in Shanghai and Guangzhou.
The firm opened a Center of Excellence in Shanghai in 2011 followed by the sales and service office in Guangzhou (in 2013).
It expanded the original applications and support center in Beijing by 50% before moving into the new facility which has larger, modern demo facilities.
Bruker employs more than 300 across China.
Over 100 guests attended the opening at the end of February in Dongsheng Technology Park.
Participants toured the demo lab and attended a New Product & Technology Seminar on the next-generation GHz-class NMR, MALDI mass spectrometry for clinical and health applications.
Bruker has a range of applications as well as a support network across the country, said Anthony Mattachione, CFO of Bruker.
“With the opening of our Beijing Center of Excellence, Bruker will support China’s scientific research development with advanced modern instruments,” he said.
“As one of the world’s leading companies of advanced analytical instruments, Bruker will strive to satisfy customers’ needs by developing cutting-edge technologies and innovative solutions they need.”
