Big name, big influence: Traditional protein giant Americana sees plant-based opportunity in Middle East

By Pearly Neo

02-May-2023 - Last updated on 02-May-2023 at 01:09 GMT

Middle Eastern food industry giant Americana believes that its status as a household name and trusted brand in the region will help propel its plant-based range Nabati, despite the alternative protein segment having yet to reach its full potential in the region.

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