Online lamb campaign launched in China
A new campaign to boost online sales of New Zealand lamb in China has been launched by Beef + Lamb New Zealand (B+LNZ) and processor Alliance Group.
Archives for May 25, 2020
“消费转变”：新型冠状病毒疫情爆发后，中国生鲜食品电商平台预计将实现进一步发展
新的行业分析显示，春节期间和新型冠状病毒疫情期间封锁政策最初导致贸易激增，此后，中国电商销售的生鲜食品将继续保持增长趋势。
亚太地区 5 月头条新闻
以下是亚太地区（除中国外）5 月最值得关注的新闻大事记。
可口可乐旗下咖啡品牌 Costa 试图打入中国蓬勃发展的即饮市场
英国最大的咖啡连锁品牌咖世家 (Costa coffee) 首次进军国际市场中国，推出即饮 (ready-to-drink, RTD) 产品。
数额庞大的线上食品杂货店投资：消费者对便利性、质量和多样性的需求推动着中国的融资热潮
根据最新数据显示，中国线上食品杂货店创业投资继续飙升，在 2019 年融资达到 21 亿美元，较 2018 年增长 25%。
春季限定：亿滋中国推出全球首款粉色奥利奥，呼应烂漫樱花季
为应和旖旎的春日风光，亿滋中国近日推出了两款奥利奥季节限定新品：樱花抹茶味和白桃乌龙味，配以色彩缤纷的包装，并采用协同营销方式来抓住年轻消费者的眼球。
百事可乐在中国“入乡随俗”：桂花味饮料率先挖掘本地文化认同感和舒适感
百事公司 (PepsiCo) 将文化认同感和舒适感作为其在中国市场新产品开发战略的核心，继而推出了首款以中国市场为灵感的产品——桂花味可乐。
Pepsi goes local in China: Osmanthus-flavoured drink first to tap local culture and comfort
PepsiCo is putting local culture and comfort at the heart of its NPD strategy in China with the launch of its first domestic market-inspired launch – an Osmanthus-flavoured soft drink.
‘Consumption evolution’: Further boom predicted for China’s fresh food e-commerce platforms post-COVID-19
New industry analysis suggests that China’s fresh foods sales by e-commerce will continue to boom, after the Chinese New Year period and COVID-19 lockdowns initially caused trade to spike.
Flavour for favour: Packaged yoghurt brands in India must innovate to gain edge over homemade variants
Yoghurt brands in India will need to step up creativity and innovation in varying flavours if they wish to curry favour amongst local consumers, in a market where homemade yoghurt is rapidly gaining ground.
COVID-19 and beer: Heineken, Tiger reveal online sales surge and NPD focus amid pandemic
Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.