New marketing push 'reinvents' Kellogg's Special K brand in Australian market
Kellogg’s Australia claims it is reinventing the Special K brand with a new marketing push designed to inspire women to make “realistic and positive changes”.
Archives for February 1, 2016
China direct
Prediction: China to have world’s safest infant formula in a decade
In the next decade, China will have the safest infant formula available anywhere—just 10 short years after China's melamine scandal (writes Paul O’Brien of Chemlinked).
Indian black chicken producers seek geographical indication to boost trade
Authorities in the central Indian state of Madhya Pradesh are trying to acquire national geographical indication (GI) protection for a nutritious variety of ‘black chicken’ called ‘Kadaknath’, to promote national and maybe overseas sales.
Premium brands could boost profits in China’s high-volume beer market
China’s high-volume, low-profit beer market is set to be transformed, with increased “premiumisation” providing opportunities for imported and licensed foreign beer brands, says Rabobank.
Murray Goulburn nabs Coles cheese contract
Murray Goulburn Co-operative Co. Limited has announced that it has entered into a five-year national private label contract to supply Coles brand Australian cheese.