Archives for December 10, 2015

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Southeast Asia direct

Indonesia trumps neighbours for brand opportunities, BCG finds

By RJ Whitehead

Increasingly urbanised and upwardly mobile consumers have made Indonesia a highly attractive base for companies operating in emerging markets, despite slowing growth in most other southeast Asian economies, Boston Consulting Group has found.

United Biscuits eyes China as a key market for McVities

By Rick Pendrous

United Biscuits (UB) has announced that its total UK exports have rocketed 50% over the past three years and it expects this figure to rise a further 50% by 2020, as demand grows from countries such as China for its British brands.