Archives for November 20, 2014

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Special edition: functional foods

Functional Foods: The end of the processed foods era?

By Peter Wennstrom

To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.

Special edition: Functional foods

Phood booed: Why big pharma fails at functional food

By Julian Mellentin

Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.