Archives for April 16, 2014

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Special edition: Healthy beverage trends

Fruit + Java = Frava: NY-based start-up bets on naturally caffeinated juice

By Elaine WATSON

Being a minnow in a pool of sharks is both scary and exhilarating, admit the entrepreneurs behind caffeinated fruit juice Frava. But “in the worst case scenario, it’ll make the subject of a good business school essay” (presumably about biting off more...