Archives for September 5, 2013

'Tesco failed to understand the Chinese consumer'

Tesco’s decision to step back from going it alone in China was because it failed to understand the Chinese consumer and how unsuited they are to its so-called “secret weapon” – the clubcard, according to a leading marketing expert.

Oz industry to government: Leave caffeinated energy drinks alone

Australia’s peak body for beverage manufacturers has come out strongly against media claims that the country’s teenagers may be at risk with over consumption of caffeinated energy drinks. 

Nestlé Kit Kat tie-up wires into Chinese Android appetite

This week’s launch of the new Google Android 4.4 Kit Kat and Nestlé’s tie-in chocolate Android robots is a marketing move worth millions and could help the Kit Kat name grow in emerging markets like China, says Euromonitor International.

Big brand sale

UPDATE: Suntory will buy Lucozade and Ribena for ‘sum close to £1bn’; brands won’t work in Asia, says analyst

Sources close to GlaxoSmithKline have confirmed that the sale of its iconic Lucozade and Ribena brands to expanding Japanese beverage giant, Suntory, will proceed for a sum closer to initial estimations of £1bn (€1.18bn/$1.55bn), but an industry analyst...

Pea protein boom drives Cosucra plant expansion

Belgian pea protein player  Cosucra is investing €30m to build a ‘second line’ at its processing facility as European and North American demand rockets.

Interview

'Long and tortured' Asean harmonisation process making steady progress

This time last year, the Southeast Asian nations of Asean set out to create the single largest regulatory framework for dietary supplements in the world. We spoke to Dato' Dr Rajen M, who has been advising on Malaysia's position, to give us an update on...

Challenges remain as China's Bright mulls deal with Israel’s Tnuva

Chinese food giant Bright Food Group is poised to begin negotiations for a deal to buy Tnuva Food Industries, Israel’s largest food company.