Case study
Old Monk’s vow of silence sees rum brand in freefall
Is Old Monk old hat? Judging by figures released this month by Impact Databank, it seems the once omnipotent Indian rum brand is well on its way to oblivion—or ripe for a buy-out.
Archives for April 29, 2013
Ankush at large
Fallacy to think Indians are leaning towards healthy foods
I chanced upon a press conference at a five-star Mumbai hotels the other day. I had turned up for a meeting with an old acquaintance, but on my way out I saw a board pointing to a conference for a food product launch at the ballroom. Naturally, this was...
SPC calls for emergency fruit tax to slow cheap tinned imports
Troubled Goulburn Valley cannery and Australian household name SPC Ardmona has urged the federal government to impose an emergency tax on imports of cheap tinned fruits and tomatoes.
Probiotics again linked to fat and weight loss: RCT data
Daily supplements of Lactobacillus gasseri SBT2055 (LG2055) may help weight loss in people with obese tendencies, says a new study from Japan.