Consuming food involves more than just taste. It is a full sensorial experience. The visual appearance is one of the most powerful ways to capture a consumer’s attention. Colours are widely used in potato fries to impart a yellow-orange shade to the fries. Following global clean label trends, people prefer natural colours in fries. A study on C-CAPTURE Sunrise Series (stabilised) shows better colour retention and minimal leaching after frying as compared to normal annatto extract.
