There are many factors contributing to the increase in snacking in markets around the world.
Busy consumers are shifting from three meals to frequent, smaller meals daily that are nutritious, readily available and taste good resulting in an increase in snack food consumption. Technology and the sharing of information brings awareness and attention to what is on the ingredient label.
Consumers pay attention to what is in their foods and look for manufacturers to provide cleaner label ingredients on their shelf-stable foods that look appetizing. For snack manufacturers, replacing synthetic food colorants with naturally-sourced alternatives is a key component in meeting consumer demand.