Today, marketing is in the midst of a dramatic transformation characterized by the digitization of media; e-commerce, online and mobile advertising and the resurgence of place. In this context, the store emerges as one of the most important places where shoppers and brands interact. Shopper Marketing has never been more important and it is vital to understand the effect packaging has on the shoppers’ decisions.
Download Ecolean’s White Paper to get an introduction to Shopper Marketing and its impact on packaging and packaging design.
