We’ll be highlighting the brands and suppliers that are at the forefront of NPD to meet the most pressing consumer demands to create beverages that go far beyond the traditional soda categories. We’ll be assessing how the sector is tapping into health and wellness trends by adding a host of functional ingredients, from botanicals, probiotics, prebiotics and postbiotics, to nutrients from protein and vitamins to antioxidants. We’ll also drill down into the scope for new product development, the growth markets in Asia, the opportunity for new research and the marketing and regulatory challenges across the region.
