Asian consumers are increasingly opting to eat several smaller meals across the day, instead of the traditional breakfast, lunch and dinner. This has led to a boom in the region’s snacking market, but many consumers are not satisfied with simple indulgence or convenience.
Increasingly, they are demanding healthier options, opening up huge opportunities for value-added ingredients that can play a role in assisting with reformulation or fortification, as well that those that can foster claims to be natural, or clean label. We’ll be assessing the latest developments in all of the above as brands strive to meet these emerging snacking trends.
