Consumers care more about clean labels today than ever before, with growing demand for products that are perceived as natural and minimally processed. But does the average busy shopper really take the time to check the ingredients list? Or are other drivers – taste and price as well as socio-economic and cultural influences – more important factors in determining our food choices?
As the spotlight continues to shine on the clean label movement, we ask what is propelling it, what it really means to different consumer groups, and whether we are seeing a polarisation of sentiment on the topic in today’s fragmenting world.
Join FoodNavigator and an expert panel as we test the conventional wisdom that clean label is core to consumer purchase intent.