The study showed that the instant coffee market in the Philippines is significant with 80% of coffee drinkers consume 3-in-1 coffee on a daily basis.
Meanwhile, cold soluble concepts like iced coffee and milk tea got high scores from the consumer led tasting panel, with iced coffee scoring 8.2 out of 9 and iced milk tea scoring 8.4.
This is the highest score ever achieved in a Kievit consumer test.
The study also showed that Instant beverages that contain dairy are highly liked (75% of respondents approved), while foamy concepts (both coffee and chocolate) were well-received because of their appearance and taste. A total of 61% of respondents say that they would buy these products.
Fresh ideas
The new kitchen is located at the same production facility in Manila where FrieslandCampina is producing its beverage creamers, which also houses the company’s sensory lab and other research and development facilities.
The firm said the space would enable it to work with its customers to develop fresh ideas together.
Luc Steenwelle, Product Group Manager Beverages Asia, said: “We’re very excited to have opened the Kievit Innovation Kitchen in Manila. Now, we can work side-by-side with our customers in the Asia Pacific region, exploring new possibilities, innovating together, sharing thoughts, and strengthening our relationships. Coupled with the findings from our market study, we are sure that we will help create successful, tailored concepts that meet market needs and can bring them to the market fast.”
The Philippine market study was done in five cities, among people aged 18-55. Twelve products were tested, all prepared in the same way and randomly tested by consumers. This was accompanied by usage and attitude studies, conducted in these same cities to gain maximum insights.
