The project is a cooperation between private sectors and the government to establish Thailand’s first-ever Water Footprint assessment criteria.
CPF’s Water Footprint Label products include chicken from its Saraburi food processing plant and Minburi Plant. The Water Footprint Label has been initiated to encourage efficient water use among businesses.
Kularb Kimsri, vice-president of CPF’s global standard system centre, said the company’s decision to participate in the pilot project was in response to the global demand for sustainable water consumption.
“This label reflects the company’s capability as a safe and responsible food producer. CPF has ultimate goals to create food security and continuously develop sustainable foods,” said Kimsri.
“Due to CPF’s integrated supply chains from upstream to downstream, the company is able to assess the product’s water footprint precisely. Moreover, the cross-checking of data has been done by the third party to ensure that the information reflects realistic result.”
Coinciding with the Water Footprint Label, CPF also certified Carbon Footprint Reduction Labels on its baby chick, live chicken, fresh chicken meat and shrimp wonton.
CPF recently released its Sustainability Report in March and outlined several policies to improve animal welfare standards across its global businesses.