The “fresh and inspiring” packaging will hit New Zealand supermarket shelves in October, the company said.
New packaging comes after the business, part owned by Chinese outfit Shanghai Malin, made what it called a “significant investment in traceability” in September 2017.
New retail packaging will come with a supposedly fraud-proof QR code on every pack of meat. Once scanned, users will be redirected to a web pages that not only verifies which region the animal came from, but has a bio of the firm’s farmers and recipe ideas that are different for each product.
‘Excited’ by new packaging features
Silver Fern Farm has also worked with origin verification company Oritain for over three years to develop a traceability system that can provide proof of origin certification for consumers.
At the time of the investment last month, Silver Fern Farm’s Chief Executive Dean Hamilton said he was “excited” by the consumer-facing developments that should build “trust” in the brand.