As part of the partnership, Aladdin Group has been working with Manchester United to generate “brand awareness and compelling engagement” projects with the club’s 659m global followers, via United's digital platforms plus fan events and campaigns worldwide.
Aladdin Group’s co-founder and president Desmond To Kam Foo said the partnership coincided with plans to launch the site globally, selling a wide range of Halal-certified food products, cosmetics, electronics and fashion goods.
“AladdinStreet.com will be rolling out its services globally by featuring products and services from Malaysia and Singapore in the initial stages, with more coming on board from its network offices located in 30 countries worldwide in phase one, which covers a population of approximately four billion consumers," he said.
“Manchester United fans worldwide will soon be able to enjoy unique opportunities as well as experience unique benefits and privileges when they shop on AladdinStreet. We are proud and delighted to bring our platform to the world and leverage on the tremendous brand awareness of Manchester United worldwide.”
The Malaysian-based company said it only provides authentic halalan toyyiban-compliant products sourced globally and delivered locally. Only fully registered and certified halal companies are invited by AladdinStreet to trade on the site.
Manchester United’s group managing director, Richard Arnold, added: “As a vibrant, up-and-coming young company, Aladdin Street is at the forefront of the industry, providing consumers with the ability to purchase quality, premium and compliant goods from reputable merchants who have been invited to sell on the site. Its partnership with Manchester United demonstrates the company’s dedication to global expansion.”