The Egyptian company, which now has a presence in 20 countries, will also help Roha to grow its portfolio of products as the market moves from synthetic to natural colours.
“Both businesses have the vision of staying true to local values in the communities where they operate while providing products of international quality and appeal,” Maharashtra-based Roha said in a statement.
“To meet our vision, we exercise intensive push on research and development of new products. Our scientists are constantly developing new molecules and products to help us provide our customers with solutions that meet newer demands.”
One of the fastest growing brands in the food colours segment, Roha now has offices in 23 countries where it researches and develops colours extracted from natural sources.
“Consumers need stable ingredients for their products and some natural colours lack strength when exposed to heat and light. We are propelling innovation in the field of ingredients meets this challenge,” Roha added.
Delta Aromatics, a family-owned business founded in 1985, has been a rich source of acquisitions for multinational food companies. In 2013, Germany’s Döhler purchased its fruit processing and flavour unit, also to increase its proximity to customers in the Africa and the Middle East regions.
Delta’s fragrance and agriculture business units were not part of that agreement, and have since been operated as independent company.