A Sanitarium insider, he has worked in the company’s HR and manufacturing departments in Australia and New Zealand. Most recently, he headed Sanitarium’s logistics in Australia.
“I enjoy a challenge and am motivated by Sanitarium’s purpose of sharing health and wellbeing,” Scoines said in a statement.
“I see leadership as a privilege because it’s an opportunity to positively impact people as they grow and develop, while they in turn make a positive impact on the business and the community. Being the country’s number one breakfast food manufacturer offers us a unique opportunity to make a difference.”
Sanitarium, which is owned by the Seventh Day Adventist church and is best known for its Weet-Bix breakfast cereal, achieved a turnover of NZ$150m (US$106m) in the last financial year.