Based in Thailand, the new location will employ food scientists and technicians and operate a range of analysis and prototyping equipment. It will be the first dedicated JJ lab for the food industry.
It will operate alongside another brand new innovation centre for the personal care market. The two labs will support JJ’s customers in designing new product applications by experimenting with their ingredients.
“Having these innovation centres located in the region helps our customers and principals innovate, formulate and adapt faster to the dynamic Asean markets,” said Marc Deschamps, chief executive of JJ Ingredients.
“Besides having ingredients adapted to specific local needs and palates of Southeast Asian customers and consumers, we can also provide technical assistance and support within the same time-zone and conduct testing more quickly.”
JJ will use the new facilities to produce samples and prototypes within the region and conduct batch testing of products.
The company has embarked on a strategic expansion by offering value-added services such as research and application development to customers.
Having the right infrastructure on hand is an important growth factor for many companies in the industry, JJ said in a statement.