The manufacturer of scanning-probe nano-analytical microscopy systems said it will expand market presence while better serving its growing client base.
Local representation will offer sales and after-sales technical support along with customer events instead of covering Chinese market activities through the Singapore office and support from the German headquarters.
On-site product demonstrations and sample measurements will provide an opportunity for scientists to witness WITec’s Raman, AFM, SNOM and correlative microscopy systems.
The firm manufactures confocal and scanning-probe microscopes for Raman, Atomic Force (AFM), RISE (Raman Imaging and Scanning Electron) Microscopy and Scanning Near-Field Optical Microscopy (SNOM).
Joachim Koenen, WITec co-founder, said China’s technological advancement is proceeding at an astonishing pace.
“Our innovative spirit will be a perfect fit for the dynamism there and our new office will ensure an open line of communication with the people looking to make breakthroughs.”
The first workshop in the new office hosted more than 15 attendees. Three colleagues are covering sales, marketing and customer support/applications activities.
Dr Ding Shuo, the regional director for WITec’s China operations, said the technology and expertise will benefit Chinese scientists from basic research to industry.
“It’s exciting to handle the Chinese business of WITec, a renowned and pioneering German company working right on the edge of Raman and correlative microscope development.”
The WITec Beijing Representative Office is 50sq metres in size in the German Centre of the Landmark Towers in the Chaoyang Central Business District.
WITec’s headquarters are in Ulm, Germany where products are developed and produced. Branch offices are in USA, Japan, Singapore and Spain.