Blackmores launches fortified superfoods range

Australia’s biggest health foods manufacturer has launched a new line to tap into an exploding consumer trend for natural superfoods.

Blackmores said its Superfoods + Nature Boost range has been designed to support nutrient intake from food by adding concentrated vitamins and nutrients.

Australians are extremely conscious of their health and wellbeing and they’re searching for ways to maintain optimum nutrition as efficiently as possible,” said Marnie Corrigan, senior product manager.

The range consists of six nutritional powders containing cacao, chia, matcha green tea, coconut water, super greens and a wild blueberry blend.

To these Blackmores has added a “Nature Boost” injection of natural ingredients containing nutrients such as vitamin C, antioxidants and magnesium. 

One serve of our Wild Blueberry Blend + Nature Boost Vitamin C is the equivalent of more than 50 fresh whole wild European blueberries, not to mention the regular blueberries also in the blend,” said Corrigan.