Coopers launches home-brew range in international styles

Coopers Brewery has launched a range of home-brew beer extracts under the Thomas Cooper label to tap into the fast-growing global trend for craft beer. The ingredients are already online and have begun to land on stockists’ shelves.

The range has been formulated to appeal to DIY brewers who want to broaden their range of beer styles, said Scott Harris, marketing manager.

At the same time, South Australia-based Coopers has revamped and refreshed the labelling for its Original and International home-brew extracts by adding multi-language information and nutritional panels.

Harris said that craft beer has become the world’s fastest growing beer segment and DIY brewers were increasingly looking to make their own styles. 

This particularly applies to enthusiasts who have progressed from making basic brews to more intricate beer styles,” he said.

The range is designed to encourage experimentation by experienced DIY brewers who want to further develop the brews into their own unique craft beer styles.”