According to the firm (formerly Mariani Foods), the Japanese sweet and savoury snack market is valued at around AU$12 billion.
The jerky product was originally designed for the Australian market, but is now available in mid to high-end retail outlets across Japan.
Don Nisbet, managing director, New World Foods, said: "We are pleasantly surprised with the level of uptake and the interest in the brand in Japan – a market the product was not initially designed for.
"The Japanese just love the product – it’s a great soft-eating jerky from Australia – and they also love the packaging."
The company’s Mariani Beef Jerky has been supplied to the Japanese market since 1987, while Local Legends was launched in Australia in 2012.