“The sophistication of the Australian and New Zealand markets aligns well with our commitment to delivering the highest quality natural products supported by careful, responsible scientific research,” said Brad Evers, FutureCeuticals’ business development director.
“Pathway’s capabilities and leadership position in healthy ingredients present a substantial opportunity to extend the success of our brands and products into Australia. We are very excited about this new partnership.”
Said Wayne Coote, managing director of Pathway: “This partnership comes at a time where there is enormous interest in whole foods and superfoods as an addition to one’s dietary intake to supplement the nutritional deficiencies of an unbalanced diet in today’s busy environment.”