The cereal brand owned by Sanitarium has been on shelves for over 85 years in Australia and can be found in 50% of Australian households.
The Reader’s Digest survey spanned more than 3,000 shoppers nationwide and included 297 brands in Australia across 40 categories, including the breakfast cereal category.
Editor of Reader’s Digest Sue Carney said: “In uncertain times, it’s the brands which continue to offer quality and substance that hold our trust.”
Discussing Weet-bix, she added: “They have a long history of being steadfast and safe, which makes them a hot property in modern day Australia.”