Candia moving into China with new milk retail format

A French market leader for over 40 years, Candia has now moved into China to establish its own distribution network, which includes the opening of its first store, in Zhejiang province, to the south of Shanghai.

This is the first of 11 retail stores, each dedicated to the sale of milk, which Candia has planned for opening before the end of the year in Zhejiang province, in locations including Hangzhou and Ningbo.

According to Giampaolo Schiratti, the company’s managing director, opting for a specialised distribution format was essential in a country where consumers have a high need for reassurance about the origin of products, especially liquid milk and infant formula.

“Thanks to this type of store, the Candia brand offers Chinese customers a direct source of supply from France. We can offer quality and traceability of "The Milk Route" to reassure consumers in the Chinese market."

Stores will offer consumers a wide range of UHT long life milk, as well as Candia Babylait infant milk powders.