More Americans than Aussies prefer Australian-made products

A study by Roy Morgan Research, which covered a number of products, including food, has shown that over 90% of Americans prefer Australian goods over their own. This figure drops to almost 80% in Asia, while products made in India or Indonesia lagged behind at just over 10%. 

Home-grown​

The research, according to Roy Morgan’s Norman Morris, reinforce the value of the Australian-made​ angle when Australian companies set out to market home-grown product.

“Whether it’s due to the success of the long-standing Australian Made campaign, a genuine quality issue or simply good old Aussie patriotism, an overwhelming majority of Australians are more likely to buy something if they know it’s made here​.

"While there are slight variations, if we take a person's country of birth into consideration, Australian-made is still consistently more popular than products manufactured elsewhere. People born in the US are especially fond of locally-produced goods, sometimes even more so than those born here​,” Morris added.

Not unexpectedly, the vast majority—88.5%—of Australians said they would be more likely to buy Australian-made products, but what is surprising is that this figure is lower than consumers from the United States and Canada.

Asian Decade​

Given the Australian government’s emphasis on the so-called Asian Decade, it looks like it is a good time for food companies Down Under to redouble their efforts to secure import deals with China. For instance, 87.4% of Chinese respondents said they would be more likely to buy food produced in Australia.

Although people born in Asia are more likely to choose Chinese-made products than the average Australian, they still prefer products made in Australia over those made in China.

Have your say: Does it surprise you that Australian products are so highly coveted around the world? Let us know in the box below.​