The facility, in Shanghai, is equipped with a culinary center and test kitchens focused on developing and tailoring the firm’s brands for locally relevant taste preferences.
The center will also house a pilot manufacturing plant that will allow researchers to quickly test new product ideas.
Saad Abdul-Latif, CEO, PepsiCo Asia, Middle East & Africa said the site is a “game-changer for business” that they expect will “fast forward” innovation throughout the region.
Mehmood Khan, executive vice president and chief scientific officer, PepsiCo, added: "This center will play an important role in our global R&D network by bringing cutting edge technology and innovation to our businesses in China and throughout Asia Pacific and partnering with other PepsiCo locations to achieve new breakthroughs in other parts of the world."